Capture your Customers Attention with Exciting Video Content.

Video can be your best communication tool in business- if you've decided to use it you've just tapped into one of the richest ways to create content and promote yourself or your business. In 2012 Comscore tells us that viewers watch 22 hours of video a month. What's even better is you no longer have to hire expensive studios or equipment to achieve a great video that is going to boost your companies awareness and importantly, the profits.

Whether you want to create a video to email to clients, generate content for your blog or advertise and create press awareness, we at ShotClip want to help you do this. Body language can communicate more than writing ever can, so don't just tell your customers what to buy-show them the benefits.

Getting Started

You've taken the leap and decided you're going to make a marketing video. What do you want to gain from your video? Do you want to build a rapport with your customers? Do you want them to download your whitepaper? Or go to your website and buy? For example, perhaps you have an online farm shop and want to promote your market fresh produce, you may want to create a video about the benefits of organic produce.Customers love to see the "Real You".
Creating a video telling the story of your produce can go a long way to building a rapport with clients. 

Tip: Be authentic, if you make a mistake, it's ok, it makes you look real. Don't adopt a persona that is not you.

Planning Your Story 

This is the first step that ShotClip can help you with. Your video needs a beginning, middle and end. As well as populated guides with great shooting tips, we have customizable guides wherein you can plan your scenes and shots before you make your video.
Think about your call to action, what is your angle? Based on this create your story that will engage your viewer. Planning is key, we all want our videos to be as real and personable as possible but we want them to look sleek and professional and really make your company shine. You can go to our Guides and get some pointers on how to frame and shoot these shots.

Tip: Try to keep your video under 3-4 minutes long. 

Lighting and Audio

If you get this right your video will look even better, you don't need fancy equipment just a reasonable camera, a tripod is desirable and as many lights as possible  to create a professional looking video. 

If you have access to, or can get a clip mic, this will benefit audio quality. 

Tip: Shooting outside is great, you have all the natural light you need.

Editing

Okay, so you may think this is the hardest bit of the process, it's not! With ShotClip, it's easy and you don't need to get confused with complicated editing software or processes. After you have planned your story you can "Make Your Movie" in the editing section of the website. Simply upload your clips and rearrange them, cut, trim, or add text and effects to make it look professional and sleek.

Tip: Take a look at our blogpost about royalty free music to add to your video! 

When you have rendered and published your video, you will have created rich compelling content for your website as well as a personable video that can be shared on social media and with your customers. Upload it to youtube and embed it on your site and get sharing!



Siobhán. 

Tips for a creative wedding video

As wedding season approaches we here at ShotClip realize what an important keepsake your wedding video is. It will be cherished by you for years to come which is why we think it should be as unique as you are!

Add some personality to your wedding video and get creative! Here are a few of our tips on how to make your wedding video special.

Record the preparation! 

The wedding day starts from the moment you get up and the excitement starts. Why not get one of the entourage to record some footage of the hustle and bustle of the morning of the wedding. Getting ready, flowers arriving, and leaving for the church. If you have a special message to your partner before the big moment this is the time to record it! With Shotclip it's easy to quickly edit your clips and have it ready for the reception where it can be shown as a trailer during cocktail hour to entertain guests.

A wedding music video.

This is becoming more and more popular, all you have to do is get a few of your guests to sing along to a few lines of a special song, (Examples!) and then with Shotclip you can easily later edit the music video! It's a great keepsake to later share with your guests! 

A Love Story Slideshow. 

Do you have a proposal video, or special moments you have shared together. Put together a slideshow of special moments, like holidays and events you were at together,  add a romantic song and you can play it at the reception for your guests!

Its easy to edit all these, you don't have to be a professional just follow our Guides on the website and make a great video for your special day! 

We also have a Pinterest board where we pin all our favorite wedding ideas!!  Check it out here! 

Enhance your Videos with a Soundtrack

The soundtrack to your video is often vitally important. It can really set the tone for your movie. It conveys happiness, inspiration, emotions in your viewer! It can make your video even more exciting and get more viewers. However when your are editing your video you can't upload any track you like for fear it may be subject to copyright and if you re uploading it on you-tube it's in danger of being disabled. So how do we solve this problem? Well we wanted to give you a few tips and links that may help all you Shotclippers editing your video online with us!

Incompetech  Is a royalty free music website where you can download original music with a by creative commons licence  but don't forget to credit where you got it from! 

Jamedo  is another awesome free music website that has thousands of tracks and tells your clearly the kind of licence the track has! 

If you don't mind spending a little bit to get exactly what you need FriendlyMusic lists tracks by mood and 

Rumblefish have plenty of tracks and they won't break the bank either!  

You can also try YouTube's feature AudioSwap will let you add the music they have listed as licensed songs.

If you are in anyway musical of course the best way is to get totally creative and make your own soundtrack!  If you play an instrument but no audio recording software there are options available. Audacity is a free music recording software. For amateur Video makers who want to use their own soundtrack this could be a great way to get started recording your own.  

We love creativity and collaboration at ShotClip!We hope you get some ideas from this on how to use great audio that is affordable or even better FREE to make even better ShotClip videos! 

Happy Editing! 

#BuildYourStory

Go Pro Videos are Awesome!

Lately we have been awed by all the cool Go Pro videos we have been seeing all over the internet space! The Go Pro is a small durable, light camera that captures beautiful high  quality point of view action shots. It's become even easier to become an excellent video maker with these cameras and document and build your story. 

That's why at shotclip, we just had to make a guide and give anyone who Go Pro a few tips on shooting their clips as well as editing in Shotclip to make the most of their videos. 
Often it can be tricky with reels of action footage to pick the best shots and to make an actual story of the footage, (that everyone wants to watch!) 

We wanted to do the work for you! So we created this Guide. 

http://www.shotclip.com/node/31591

We give you hints and tips on how to shoot interesting clips, as well as build your story and editing tips! Creating a professional video with your go pro just got easier! 

Oh and we wanted to share our favorite Go Pro Videos with you.. (just for fun!) 

This Trombone player!

Frisbee madness...

Crazy Ski Jumps! 

Crafty Videos: Show of your craft skills.

Hey Everyone,

Just a quick update on the Blog to remind you off all the awesome stuff you can be doing on Shotclip this year! Ok so you may be an amateur right now but with our help we'll help you build your story and be creative and wow your friends with cool videos!

Craft and DIY 

This year we're all about the personalized do it yourself gift! Lets face it, after Christmas we all want to be a bit more frugal with the penny's, yet birthday's crop up, not to mention Valentines day and anniversaries.

We have recently gotten into  www.etsy.com for all things crafty and cutesy! Making something yourself is fun, cheap and personal. We bought some crafty paraphernalia on Etsy o make ourselves and friends some jewelry. There are lots of Etsy Haul Videos online that give you advice on the best shops and also craft videos to show you how to make and do!

We wanted to make our very own, to promote our jewelry and to show off our skills! To help you make your own Etsy craft or Haul video, we created guides on the ShotClip website to start you of making your videos and showing off your talents. With our help your Etsy related videos will look professional and fun and most of all get loads of views and bring buyers to your Etsy shop!

Our Etsy haul, ready to be crafted.

Make an awesome Christmas video card with ShotClip.

It's Christmas time! And that means letting friends and family know you are thinking of them! Instead of sending out the same old boring Christmas card why not  we want you do do something a little different! Why not get your friends to collaborate on a video. This is a really cool way of letter friends and family that are scattered around the world know that you are thinking of them!

It's really easy to make a Christmas video card, our GUIDES can help you put together your greeting card. Choose between, Christmas shout out, Sing along Christmas, and Christmas day Highlights!

Have a great holiday and remember to capture all your Christmas memories and build your story!

Crowdfunding Videos made easy!

Are you thinking of creating a crowd funding campaign on on a website like Indiegogo or Kickstarter? Us too!!  One of the most effective ways to boost your campaign is to make a video to accompany your campaign. Slava Rubin the CEO of Indiegogo tells us that having a video to promote your campaign will raise 114 percent more money than if you don't have a video. We can guide you through how to make a successful professional crowdfunding video from start to finish.

ShotClip makes it easier for you to plan, record and edit your crowd funding video and make your campaign as effective and successful as it can be. ShotClip will provide you with a guide to making your crowd funding video with step by step instructions on how to film and edit the shots for your video campaign.

ShotClip is both a web and and a mobile app that works together to make your video. you can record your video and edit right on your smart phone to make video. We want to help you make your campaign compelling, successful and exciting.

We need your help to make ShotClip even Better!!

We have already launched an alpha version of the web app on http://www.shotclip.com including the online video editing software.

However we want to bring ShotClip to your smartphone. The mobile app is the key feature that will enable users to interactively build their story on their smartphone. If you love using ShotClip and want an even easier way to edit and build your story why not help us out with our Indiegogo project. If you decide to help us there are a list of perks that you will get in return of will make building your story even better!We have just started this crowdfunding campaign to help make this happen.


http://www.indiegogo.com/shotclip

You can really help us by doing any of the following:
- Goto http://www.indiegogo.com/shotclip and Facebook 

 like it
- Or tweet about it.
- send it to anyone who might be interested
- make a contribution (note: all contributions get fully refunded if the campaign doesn't get fully funded.).

Help with any of the above would be much appreciated.